This Privacy Policy explains how ecommercedae.co.uk handles personal information when you visit the website, contact us, create an account or place an order. It applies to information collected through the website and in messages you send about the store. It was last updated on 27 September 2026.
Who we are
This notice covers the online store at ecommercedae.co.uk. For privacy questions, to make a data rights request or to raise a concern, email support@ecommercedae.co.uk. Please include enough information for us to locate the relevant account, message or order. Do not email payment card details or passwords.
Information we collect
Information we may collect includes your name, email address, billing and delivery details, telephone number if you provide it, order contents, account credentials, messages, preferences and records of support requests. When you browse, technical information may also be recorded, such as IP address, browser type, device details, pages viewed, timestamps, security events and cookie identifiers. The information collected depends on which parts of the site you use and what you choose to provide.
How we use information
We use order and account information to take and administer orders, arrange delivery, provide customer service, process returns, issue refunds, maintain records and meet legal obligations. We use contact details to answer requests and send service messages about an order or account. We use technical information to keep the website working, protect it from fraud and abuse, diagnose faults and understand whether a page or feature is functioning. We will ask for consent before sending marketing where the law requires it, and you can withdraw that consent at any time.
Our lawful bases
Our lawful basis depends on the purpose. We process information to perform a contract when you place an order or ask us to take steps before an order. We rely on legal obligation for records we must retain, including relevant financial and tax records. We may rely on legitimate interests to secure, maintain and improve the store, answer enquiries and handle disputes, after considering your rights. We rely on consent for optional marketing or non-essential cookies where required. You can withdraw consent without affecting processing that already took place lawfully.
Cookies
The website uses cookies and similar technologies for functions such as keeping an account session secure, remembering basket contents, supporting checkout and recording preferences. Some cookies are necessary for a requested store function. Optional analytics or advertising technologies may be used only where they are enabled and the required consent has been obtained. You can manage cookies through your browser settings and any consent controls shown on the site. Blocking essential cookies may prevent the basket, account or checkout from working as expected.
Who receives information
To operate the shop, information may be shared with service providers that process it for us, including website hosting and security providers, payment services selected at checkout, email and customer-support services, and delivery or fulfilment providers. We share only information reasonably needed for each task. A delivery provider may need a recipient’s name, address and contact details to deliver an order. We do not sell customer personal information. Where fulfilment requires a supplier or service provider outside the United Kingdom, relevant delivery details may be transferred internationally with protections required by applicable data protection law.
Retention
We keep personal information only as long as it is reasonably needed for the purposes described here. Order, accounting and tax records may need to be retained for statutory periods. Customer correspondence is kept for as long as necessary to resolve the request and maintain an appropriate record. Account information is retained while an account is active and for a reasonable period afterward to address legal, security or dispute needs. Technical logs are kept for a limited period suitable for security and troubleshooting. When information is no longer needed, we delete it or remove identifiers where practical.
Your rights
Depending on the circumstances and applicable law, you may ask for access to personal information, correction of inaccurate information, deletion, restriction of use, or a portable copy. You may object to processing based on legitimate interests and may withdraw consent where consent is the basis. Some rights are limited where information must be kept for legal obligations, security, or the establishment or defence of legal claims. We will review a request and respond in accordance with applicable requirements. You may also complain to the UK Information Commissioner’s Office at ico.org.uk.
Security
We take reasonable technical and organisational steps to protect information, including access controls and service-provider safeguards. No internet transmission or storage system can be guaranteed completely secure. Keep your account credentials private, sign out on shared devices and contact us promptly if you believe an account or order message has been accessed without permission. We will assess security incidents and take steps required by law.
Children’s information
The store is intended for adults shopping for children’s products. We do not knowingly ask children to create accounts or provide personal information. If you believe a child has submitted information directly, contact us so we can review the matter. A parent or guardian may contact us about information connected to their child’s order, subject to appropriate identity checks.
Public content and external sites
A blog comment, review or public message may be visible to other visitors if the relevant feature is enabled. Do not include personal, medical or payment information in a public post. Information shared on external websites, including social media, is governed by those services’ own privacy notices. Links to third-party sites do not mean that we control their content or data practices.
We may update this notice when the store, its services or applicable requirements change. The latest version will appear on this page with its review date. If a change materially affects how information is used, we will provide additional information where required before the new use begins. For privacy requests or questions, email support@ecommercedae.co.uk.
We do not use order details to make decisions about a child or to provide medical advice. Any preference information is used only to remember choices or support a request where the site offers that function. You can ask us to stop optional marketing at any time, and essential order messages will continue where needed.
For more information about privacy information, see the Information Commissioner’s Office guidance.